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Client: GoatNation


Website design and development; Graphic design of various marketing materials (print and digital)

Launch: 2016, 2018, 2019, 2022

Live site:

Project Description

GoatNation is a store selling props, collectables and vintage toys. They now operate exclusively online after closing their bricks and mortar store in the Entertainment Quarter, Moore Park, Sydney.

In 2015 they originally set up their eCommerce site to work alongside their physical store. Using Shopify, I set up their new website, customising the theme to suit their branding and provided logo.

In 2018 GoatNation had a branding refresh which I rolled out across their site, email templates, related social media and marketing graphics.

In 2019 I migrated the GoatNation website over to the BigCommerce platform, creating the new website using a customised theme.

In 2022 I updated the theme to bring a cleaner, more modern look to the site as well as made changes to improve SEO.

There have also been on-going graphic design projects, digital and print, for both their online and physical stores (including stickers, posters and shop signage).

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